The second network not every tool integrates with is Pinterest, but most tools are getting there. Most tools manage a work-around for this via push notifications. There is a hint of differentiation when it comes to Instagram, which poses a challenge for scheduling posts, as it is supposed to be a real-time social network. They all integrate with Facebook, LinkedIn, and Twitter. Social media management tools integrate with social networks to be able to post to them and to collect performance data from your accounts.

Let's look at some of the characteristics you need to look for in Hootsuite competitors. If you read our review of Hootsuite, you will see that it pretty much ticks all these boxes. They also cover a very similar scope of features including post scheduling, social listening, content discovery, automation, analytics, and social ads. Social media management tools all have the same objectives: Improve your social media performance and optimize the resources you invest in it. What to look for in a great Hootsuite alternative Best for social listening: Sprout Social.Best for Google My Business & TikTok: SocialPilot.Here are the top alternatives to Hootsuite as a social media management tool: If you are the HIPP yourself, then this article is for you, and if you are not, here is all the ammunition you'll need to justify your choice among the best alternatives to Hootsuite.

When deciding on software solutions, there seems to always be a HIPPO in the room, making decision-making longer and more difficult than it should be.

Have you heard about HIPPO syndrome? HIPPO is the Highest Paid Person’s Opinion.

Free social listening tools